Le Club collection campaign video by YUXUS. I led the art direction, crafting a visual narrative that captured the collection’s vibrant, playful spirit. From concept development to aesthetic execution, I defined the mood, set design, and visual rhythm, ensuring coherence between fashion, atmosphere, and storytelling. The result was a campaign that translated the energy of Le Club into an immersive visual experience, reinforcing the brand’s identity while elevating the collection’s character.