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LOEWE PERFUMES X IGNASI MONREAL

CREATIVE DIRECTION

As Creative Specialist with the Loewe Perfumes Content Team, I played a key role in the collaboration with artist Ignasi Monreal. I initiated the proposal to engage him, developed the creative brief, and, through several collaborative meetings, contributed to shaping the concept. My involvement bridged the brand’s vision with the artist’s distinctive universe, ensuring the final creative direction reflected both Loewe’s identity and Monreal’s unique visual language.

See the work at @loewe_perfumes