Creative Direction
Oversaw the concept direction for the LOEWE Crafted Garden project, working from the initial idea through to the final approved concept. I developed the narrative and visual approach, translated it into a clear moodboard, and aligned the proposal internally to ensure it reflected the brand’s values and craftsmanship. This process resulted in a cohesive creative direction that guided both the video and photoshoot, shaping the final visual outcome across formats.
Content Specialist
As a Creative Specialist within the LOEWE Content Team, I acted as a social media content strategist and created natural and organic content while supervising the shooting live.
Creative Direction
Played a key role in the collaboration with artist Ignasi Monreal. I initiated the proposal to engage him, developed the creative brief, and, through several collaborative meetings, contributed to shaping the concept. My involvement bridged the brand’s vision with the artist’s distinctive universe, ensuring the final creative direction reflected both Loewe’s identity and Monreal’s unique visual language.
Content Specialist
During the Salone del Mobile shoot, I worked closely with the Creative Director to ensure the content vision translated cohesively across all formats. I supported the on-set process from a branded content perspective and later reviewed and proofed materials to guarantee full brand alignment, visual consistency, and narrative coherence before final delivery.
Creative Direction
Proposed the collaboration with photographer Joakim Möller. I initiated the proposal to work with him, developed the creative brief, and contributed to shaping the concept through close collaborative exchanges. My role focused on aligning LOEWE’s brand vision with Möller’s distinctive photographic language, ensuring a final creative direction that felt both authentic to the artist and true to the brand’s identity.
Creative Direction
Played a key role in the collaboration with artist Ignasi Monreal. I initiated the proposal to engage him, developed the creative brief, and, through several collaborative meetings, contributed to shaping the concept. My involvement bridged the brand’s vision with the artist’s distinctive universe, ensuring the final creative direction reflected both Loewe’s identity and Monreal’s unique visual language.
Content Specialist
Supported the branded content team by overseeing on-set content alignment and ensuring visual consistency with the campaign’s narrative. I also captured and developed organic, behind-the-scenes imagery tailored for social media, helping translate the high-production campaign into engaging, platform native content that strengthened digital storytelling and audience connection.
YUXUS
Creative Direction
For the Crinkled collection launch video by YUXUS, I led the conceptualization and art direction, shaping the creative narrative from its earliest stages. The process centered on highlighting the collection’s unique textures and fluid forms, translating them into a visual language of movement, light, and contrast. Through a minimalist yet impactful aesthetic, I directed the artistic choices; color palette, set design, and visual rhythm,; ensuring the campaign embodied the brand’s identity while giving the collection a distinctive, memorable presence.
LOEWE Beeswax
Content Specialist
Supported the branded content team by overseeing on-set content alignment and ensuring visual consistency with the campaign’s narrative. I also captured and developed organic, behind-the-scenes imagery tailored for social media, helping translate the high-production campaign into engaging, platform native content that strengthened digital storytelling and audience connection.
Creative Direction
Proposed the collaboration with photographer Joakim Möller. I initiated the proposal to work with him, developed the creative brief, and contributed to shaping the concept through close collaborative exchanges. My role focused on aligning LOEWE’s brand vision with Möller’s distinctive photographic language, ensuring a final creative direction that felt both authentic to the artist and true to the brand’s identity.
YUXUS
Creative Direction
For the Crinkled collection launch video by YUXUS, I led the conceptualization and art direction, shaping the creative narrative from its earliest stages. The process centered on highlighting the collection’s unique textures and fluid forms, translating them into a visual language of movement, light, and contrast. Through a minimalist yet impactful aesthetic, I directed the artistic choices; color palette, set design, and visual rhythm,; ensuring the campaign embodied the brand’s identity while giving the collection a distinctive, memorable presence.
Content Specialist
As a Creative Specialist within the LOEWE Content Team, I acted as a social media content strategist and created natural and organic content while supervising the shooting live.
YUXUS
Creative Direction
Le Club collection campaign video by YUXUS. I led the art direction, crafting a visual narrative that captured the collection’s vibrant, playful spirit. From concept development to aesthetic execution, I defined the mood, set design, and visual rhythm, ensuring coherence between fashion, atmosphere, and storytelling. The result was a campaign that translated the energy of Le Club into an immersive visual experience, reinforcing the brand’s identity while elevating the collection’s character.
YUXUS
Creative Direction
Le Club collection campaign video by YUXUS. I led the art direction, crafting a visual narrative that captured the collection’s vibrant, playful spirit. From concept development to aesthetic execution, I defined the mood, set design, and visual rhythm, ensuring coherence between fashion, atmosphere, and storytelling. The result was a campaign that translated the energy of Le Club into an immersive visual experience, reinforcing the brand’s identity while elevating the collection’s character.
Creative Direction
Oversaw the concept direction for the LOEWE Crafted Garden project, working from the initial idea through to the final approved concept. I developed the narrative and visual approach, translated it into a clear moodboard, and aligned the proposal internally to ensure it reflected the brand’s values and craftsmanship. This process resulted in a cohesive creative direction that guided both the video and photoshoot, shaping the final visual outcome across formats.
Ponente
Being invited to speak at the Madrid Design Festival as a fourth-year Fine Arts and Multimedia Design student was both an honor and a formative experience. I presented our collective project El Prado en Vol., developed with the Museo del Prado, which explored how digital design and new technologies can reinterpret classical artworks. Our proposal—a Meta filter—reframed the piece through an interactive, accessible format that connected it with contemporary digital culture.
This experience showed me that digital tools don’t simply translate art; they create new ways to engage with it. Rather than modernizing the artwork, the goal was to build a bridge where tradition and innovation coexist, allowing cultural heritage to remain meaningful for modern audiences.
Joint exhibition at the Prado Museum. Designer of the project and leader of the concept and digital realisation.
Our piece reinterprets the work of Clara Peeters from a contemporary point of view, rescuing the classic themes of the passage of time, identity and the confrontation between the natural and the artificial. Like Peeters, we use everyday objects to represent contemporary customs and lifestyles, re-signifying the work by using new technologies such as 3D animation and interactive filters that allow the viewer to become part of the work.
We invite you to reflect on how the materials and uses of everyday objects have changed. Representing the passage of time, the animation accelerates like the pace of life in our time.
The natural decomposes and rots while the artificial remains. In addition, we propose a revision of the construction of contemporary identity through the selfie and social networks: the self-affirmation that the author seeks with her portrait in the still life is now transferred to the reflection of the spectator who participates in the work by means of an Instagram filter and a QR code.
YUXUS
Creative Direction
For the Crinkled collection launch video by YUXUS, I led the conceptualization and art direction, shaping the creative narrative from its earliest stages. The process centered on highlighting the collection’s unique textures and fluid forms, translating them into a visual language of movement, light, and contrast. Through a minimalist yet impactful aesthetic, I directed the artistic choices; color palette, set design, and visual rhythm,; ensuring the campaign embodied the brand’s identity while giving the collection a distinctive, memorable presence.
Content Specialist
Supported the branded content team by overseeing on-set content alignment and ensuring visual consistency with the campaign’s narrative. I also captured and developed organic, behind-the-scenes imagery tailored for social media, helping translate the high-production campaign into engaging, platform native content that strengthened digital storytelling and audience connection.
Creative Direction
Oversaw the concept direction for the LOEWE Crafted Garden project, working from the initial idea through to the final approved concept. I developed the narrative and visual approach, translated it into a clear moodboard, and aligned the proposal internally to ensure it reflected the brand’s values and craftsmanship. This process resulted in a cohesive creative direction that guided both the video and photoshoot, shaping the final visual outcome across formats.
Joint exhibition at the Prado Museum. Designer of the project and leader of the concept and digital realisation.
Our piece reinterprets the work of Clara Peeters from a contemporary point of view, rescuing the classic themes of the passage of time, identity and the confrontation between the natural and the artificial. Like Peeters, we use everyday objects to represent contemporary customs and lifestyles, re-signifying the work by using new technologies such as 3D animation and interactive filters that allow the viewer to become part of the work.
We invite you to reflect on how the materials and uses of everyday objects have changed. Representing the passage of time, the animation accelerates like the pace of life in our time.
The natural decomposes and rots while the artificial remains. In addition, we propose a revision of the construction of contemporary identity through the selfie and social networks: the self-affirmation that the author seeks with her portrait in the still life is now transferred to the reflection of the spectator who participates in the work by means of an Instagram filter and a QR code.
Illustration Artist
In collaboration with the University of Nebrija and Google Arts & Culture, I was honored to be the illustrator for a project created for the Latin Grammys 2023, held in Seville. As an Andalusian, this commission carried a deep personal significance, as it allowed me to celebrate such a prestigious cultural event in my own homeland. The illustrations were crafted with particular care and attention, weaving together tradition, identity, and contemporary expression to reflect the spirit of the Latin music scene. Already published, the works form part of a broader initiative dedicated to showcasing the role of women in Latin music, a theme that added further depth and resonance to the creative process.
Illustration Artist
In collaboration with the University of Nebrija and Google Arts & Culture, I was honored to be the illustrator for a project created for the Latin Grammys 2023, held in Seville. As an Andalusian, this commission carried a deep personal significance, as it allowed me to celebrate such a prestigious cultural event in my own homeland. The illustrations were crafted with particular care and attention, weaving together tradition, identity, and contemporary expression to reflect the spirit of the Latin music scene. Already published, the works form part of a broader initiative dedicated to showcasing the role of women in Latin music, a theme that added further depth and resonance to the creative process.